CC MADHYA 20.340
pita'-varṇa dhari' tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa
SYNONYMS

pīta-varṇa dhari'-assuming the color yellow; tabe—thereafter; kailā pravartana—introduced the saṅkīrtana movement; prema-bhakti dilā—He distributed love of Kṛṣṇa; loke—to the people in general; lañā bhakta-gaṇa—accompanied by His devotees.

TRANSLATION

"Accompanied by His personal devotees, Lord Kṛṣṇa, assuming a golden color, introduces the hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra, in the Age of Kali. By this process, He delivers love for Kṛṣṇa to the general populace.