āṭhāranālāte—to a place near Jagannātha Purī named Āṭhāranālā; āsi'-coming; bhaṭṭācārya brāhmaṇe—the brāhmaṇa known as Balabhadra Bhaṭṭācārya; pāṭhāñā—sending; bolāilā—called for; nija-bhakta-gaṇe—His own personal associates.